The MX5 was unveiled at the Chicago Auto Show on February 10, 1989 with a price tag of US$14,000 (US$24,100 in 2008 adjusted for inflation). The MX5, with production code NA, was made available for delivery to buyers worldwide in the following dates: March 1989 in Japan, May 1989 (as a 1990 model) in the U.S.A. and Canada, 1990 in Europe. An optional hardtop was made available at the same time, in sheet moulding compound (SMC). Demand initially outstripped production, fueled by enthusiastic press reviews.
n Japan, the car was not badged as a Mazda, as the company was experimenting with the creation of different marques for deluxe models, similar to Nissan's Infiniti and Toyota's Lexus (both brands of which launched at the same time as the Miata). Instead, the Mazda MX5 was sold as the Eunos Roadster in that market.
The body shell of the NA was all-steel with a light-weight aluminium hood. Overall dimensions were 3,970 mm (156 in) in length, 1,675 mm (65.9 in) in width, and 1,235 mm (48.6 in) in height. Drag coefficient was indicated as 0.38. Suspension was an independent double wishbone on all four wheels, with an anti-roll bar at the front and rear. Four wheel-disc brakes, ventilated at the front, were behind alloy wheels with 185/60HR14 radial tires. The base model came with stamped steel wheels from the current 323/Protege.
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